REVENUE ENABLEMENT DRIVES GROWTH
How effectively are you communicating your brand's mission?
What are you doing to engage with potential new customers?
When was the last time you evaluated your pipeline?
How are you including your existing customers in your journey?
Where are you going from here?
THIS IS REVENUE ENABLEMENT!
Website Design & SEO
Content & Messaging
Creation & Ad Management
Resources & Integrations
Repeat & Referrals
Finding Impact Talent
Data & Analytics
IT'S ABOUT PROCESS
Look, at the end of the day, you probably know your business better than anyone. But sometimes, some of your operational processes exist, because...well, that's just how you've always done it or in the case of your startup...you think this might be the best way to operate.
It's easy to think, if it's not broke, why fix it?
From time to time, a fresh "outsider's perspective" can go along to help making small, incremental adjustments or improvements that can have a significant impact on efficiency, productivity, and revenue.
Once we have a better understanding of your existing processes, we can help better enable revenue, faster.
Content & Messaging
There's a reason you started your company...to provide value to your customers! The question is, how effectively are you currently displaying and communicating the value you have to offer or can provide?
Do potential customers, with a need for your products or services, even know you exist?
Do they understand how you can help them? What message is your brand sending to your audience?
Creating strong brand awareness comes from the creation of engaging content that clearly and consistently communicates your message over time.
We can help you implement processes to make sure potential customers are aware of your brand.
Website Design& SEO
How well do you understand the steps involved in the new "Consumer's Purchasing Process"? Step #1 occurs when your potential customer decides they might need to make a purchase to address a problem that exists in their life. Step #2? They conduct research to identify the best potential solution to solve their problem.
Where do potential customers find information? ONLINE, in the palm of their hand.
Is your website design outdated? Is your website optimized for mobile viewing on smartphones & tablets? Is your website optimized for search engines, like Google, Yahoo, YouTube, Safari, & Bing? When was the last time you added fresh content to your website? Is your website designed to lead your potential customers down the path towards buying from you or working with you?
Your website should be a customer acquisition tool, not just an online billboard! We can make sure it is.
We are living in a new era...the digital era. If you haven't accepted the fact that marketing and sales are no longer separate entities, you're hindering your ability to maximize revenue growth. Collateral is the collection of media, messaging, or advertisements used to support and drive sales of your products or services.
Do you have a Chief Revenue Officer? If you don't, you should!
How effectively are your Marketing & Sales Teams collaborating? Does your collateral communicate your value proposition? Do you have strong CTAs (call-to-action)? How can your collateral- both off & online- effect your KPIs (key performance indicators)? Does your collateral have a positive impact on new customer acquisition? It should.
How effectively is your existing collateral communicating your value? We can be your CRO.
Strategy Creation & Ad Management
By now, we all know we’ve got to have a strong presence on multiple social media platforms, but what's probably not so clear, is what material impact social media actually has on our business. If your goal is to acquire new customers with social media, in most cases, you're going to be disappointed with your ROI (return on investment).
Social media platforms should be used to improve brand awareness, while building relationships.
Social media should be used to engage with your audience, in order to improve your overall brand equity. Social media is the best way to communicate value and engage with customers over the long haul...NOT acquire new customers today. Do you have a social media strategy in place? How many social media platforms are you consistently using? How are you measuring your social media results? Who's managing and executing your social brand?
Let's start working together to create a social media strategy to improve your Brand Equity. You'll be glad you did.
Resources & Integrations
When it comes to your business, you're either a "technology" company or your not. Even if technology is not at the foundation of your core business model, you should be embracing technology to enhance your operations, improve efficiency, or streamline existing processes.
The question is...What technology should you be using & why should you be using it?
IT resources can be expensive. What factors make one software development firm better than another? There are so many SaaS platforms out there, how do you know which platforms will actually help your business grow? Should you have a mobile app? Which platforms can help improve operational efficiency?
Whoa, slow down partner! We're ready to help improve your relationship with technology. We have answers.
You can't buy your audience's attention, you have to earn it!
How do you earn it? See ALL of the above.
It's foolish to think that the old ways of "smiling and dialing", a billboard ad, or a massive direct mail campaign is going to deliver enough qualified leads to sustain or grow your business's revenue.
A collaborative Revenue Enablement Strategy leads to effective sustained lead generation.
Once you accept that marketing and sales should be a single cohesive unit and then commit to making the changes necessary to support your new Revenue Enablement Team, your lead generation results will follow.
This process won't happen over night and you MUST have the right implementation process. We can help.
Every step in the sales process is an event and every small victory along the way should be celebrated.
Having a well designed and functioning sales funnel is the key to actualizing sustainable revenue growth.
Do you have a clear path to lead a prospect to becoming a customer?
What happens to a lead once it comes in? How often are your prospects being "touched"? Have you incorporated automation in this process? Are you asking for referrals? How many leads does it take to create a new customer? How many new customers are your existing customers creating?
The biggest mistake? Missing opportunities and allowing customers to slip through the cracks. We can fix it.
Your message is out there, you have opportunities coming in, you're explaining the value you offer; but why aren't they buying?
How effective are you at accomplishing ALL of the above?
With the right Revenue Enablement Strategy in place...wait for it...if you build it, they will come.
Getting customers to say "yes" is both an art and a science. When all the right pieces are in place, customers will clearly see your value and they'll understand why they need you. Once you have a complete sales cycle, you will have no problem acquiring new customers.
Are you confident in your sales processes? Confident in your sales people? Are you generating the revenue you want? Ask yourself, why not?
Repeat & Referrals
What's the best way to drive revenue and increase profitability? Figure out how to get your existing customers to create new customers! Rocket science, right? Well, not really. You just have to ask...but most won't.
Because they haven't developed the habit to ask or they're afraid to ask for referrals.
Imagine if every customer, created just one new customer for you...or even two! Wow, talk about ROI!
The problem really stems from most business owners not really knowing exactly how their existing customers really feel about them. Are they happy with us? Are they actualizing the value we promised? Are they getting great customer service?
WOULD THEY recommend us to their friends, family, and coworkers?
It's time to find out. If they are happy, let's get them to refer us to others. If they're not happy, let's find out how to fix it.
Data & Analytics
ROI. Return On Investment. What does this actually mean?
Did I make more money than what I spent? If only it were that simple.
Hate to break it to you, but when you make a commitment to implementing a solid Revenue Enablement Strategy, you MUST measure results over the long haul. You're looking for long term, sustainable growth, not quick fixes.
Strengthen your brand over time, establish KPI (key performance indicators), watch trends, & sustain growth.
Measure and track everything. If you don't currently have the tools or technology (SEE TECHNOLOGY above) in place to do so, you will never get a true understanding of your ROI. Make they commitment to inspecting what you expect. Data mine. Look and dig deeper into your numbers, your activity, and your results.
Numbers don't lie. But most companies aren't sure what they should be looking for and they don't dig deep enough to find what they should be looking for. We come with shovels.
Finding Impact Talent
Now that your Revenue Enablement Strategies have been implemented and your executing with new found passion and laser focused intensity, you have to sustain it. But you won't be left to go it alone.
We are rooting for your sustained success (SEE CUSTOMER SATISFACTION above). We'll make sure you have the players in place to ensure you keep winning!
We make it a priority to help you find the best talent be successful and have the strongest possible team in place before our work is done. If you want us to stick around and keep playing...we will.
Our hope is that our team, becomes your team and you realize we are committed to your sustained success long into the future.
THAT'S REVENUE ENABLEMENT!